{"id":38208,"date":"2024-07-02T03:54:07","date_gmt":"2024-07-02T03:54:07","guid":{"rendered":"https:\/\/ufabetindo777.top\/?p=38208"},"modified":"2024-07-02T08:56:23","modified_gmt":"2024-07-02T08:56:23","slug":"brand-health-tracking-la-gi","status":"publish","type":"post","link":"https:\/\/ufabetindo777.top\/vi\/brand-health-tracking-la-gi\/","title":{"rendered":"Ki\u1ec3m Tra S\u1ee9c Kh\u1ecfe Th\u01b0\u01a1ng Hi\u1ec7u L\u00e0 G\u00ec ?"},"content":{"rendered":"

Ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u\u00a0 l\u00e0 qu\u00e1 tr\u00ecnh theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 d\u1eef li\u1ec7u kh\u00e1c nhau. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn v\u00e0 c\u1ea3m nh\u1eadn b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

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C\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c theo d\u00f5i trong ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m:<\/p>\n

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  1. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness)<\/strong>: M\u1ee9c \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn di\u1ec7n v\u00e0 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
  2. S\u1ef1 li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (Brand Associations)<\/strong>: C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, h\u00ecnh \u1ea3nh v\u00e0 c\u1ea3m x\u00fac m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
  3. S\u1ef1 \u01b0a th\u00edch th\u01b0\u01a1ng hi\u1ec7u (Brand Preference)<\/strong>: M\u1ee9c \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a th\u00edch v\u00e0 ch\u1ecdn l\u1ef1a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
  4. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (Customer Satisfaction)<\/strong>: M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
  5. S\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (Brand Loyalty)<\/strong>: M\u1ee9c \u0111\u1ed9 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c.<\/li>\n
  6. Hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh (Financial Performance)<\/strong>: Doanh thu, l\u1ee3i nhu\u1eadn, v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh kh\u00e1c li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ol>\n

    Ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, theo d\u00f5i m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng kh\u00e1c. C\u00e1c th\u00f4ng tin n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n

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    \n Rate this post<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

    Ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u\u00a0 l\u00e0 qu\u00e1 tr\u00ecnh theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 d\u1eef li\u1ec7u kh\u00e1c nhau. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn v\u00e0 c\u1ea3m nh\u1eadn b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, […]<\/p>\n","protected":false},"author":3,"featured_media":38193,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1118],"tags":[],"class_list":["post-38208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intage-vn"],"_links":{"self":[{"href":"https:\/\/ufabetindo777.top\/vi\/wp-json\/wp\/v2\/posts\/38208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ufabetindo777.top\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ufabetindo777.top\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ufabetindo777.top\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ufabetindo777.top\/vi\/wp-json\/wp\/v2\/comments?post=38208"}],"version-history":[{"count":0,"href":"https:\/\/ufabetindo777.top\/vi\/wp-json\/wp\/v2\/posts\/38208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ufabetindo777.top\/vi\/wp-json\/wp\/v2\/media\/38193"}],"wp:attachment":[{"href":"https:\/\/ufabetindo777.top\/vi\/wp-json\/wp\/v2\/media?parent=38208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ufabetindo777.top\/vi\/wp-json\/wp\/v2\/categories?post=38208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ufabetindo777.top\/vi\/wp-json\/wp\/v2\/tags?post=38208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}