{"id":35180,"date":"2023-11-22T07:16:21","date_gmt":"2023-11-22T07:16:21","guid":{"rendered":"https:\/\/ufabetindo777.top\/?p=35180"},"modified":"2023-11-22T07:16:21","modified_gmt":"2023-11-22T07:16:21","slug":"phat-trien-tieu-dung-nhanh-va-ben-vung","status":"publish","type":"post","link":"https:\/\/ufabetindo777.top\/vi\/phat-trien-tieu-dung-nhanh-va-ben-vung\/","title":{"rendered":"Ph\u00e1t tri\u1ec3n ti\u00eau d\u00f9ng nhanh v\u00e0 b\u1ec1n v\u1eefng"},"content":{"rendered":"
Ch\u01b0\u01a1ng tr\u00ecnh di\u1ec5n \u0111\u00e0n th\u01b0\u1eddng ni\u00ean, t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng, c\u00f3 s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a T\u1ed5ng C\u00f4ng ty Kh\u00ed Vi\u1ec7t Nam \u2013 CTCP (PV GAS) c\u00f9ng T\u1ed5ng C\u00f4ng ty Ph\u00e2n b\u00f3n v\u00e0 H\u00f3a ch\u1ea5t d\u1ea7u kh\u00ed (PVFCCo).<\/span><\/p>\n V\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 t\u1ea1o ra m\u1ed9t di\u1ec5n \u0111\u00e0n trao \u0111\u1ed5i, chia s\u1ebb th\u00f4ng tin v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho ng\u00e0nh ti\u00eau d\u00f9ng Vi\u1ec7t Nam. \u0110\u1eb7c bi\u1ec7t n\u0103m nay, ch\u01b0\u01a1ng tr\u00ecnh nh\u1ea5n m\u1ea1nh \u0111\u1ebfn t\u1ea7m quan tr\u1ecdng c\u1ee7a xu h\u01b0\u1edbng Ti\u00eau d\u00f9ng xanh.<\/span><\/p>\n Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh \u0111ang d\u1ea5y l\u00ean m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf H\u00e0 N\u1ed9i v\u00e0 TP. H\u1ed3 Ch\u00ed Minh, theo m\u1ed9t kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Intage, b\u00e0 Tr\u1ecbnh.N.N.Linh – qu\u1ea3n l\u00fd D\u1ef1 \u00e1n c\u1ea5p cao Intage VN cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng s\u1ebd gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed l\u00e2u d\u00e0i, m\u1eb7c d\u00f9 c\u00f3 th\u1ec3 c\u00f3 chi ph\u00ed ban \u0111\u1ea7u cao h\u01a1n. S\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n c\u1ee7a gia \u0111\u00ecnh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 t\u1ef1 nhi\u00ean \u0111\u1ec3 tr\u00e1nh ti\u1ebfp x\u00fac v\u1edbi h\u00f3a ch\u1ea5t v\u00e0 \u0111\u1ed9c t\u1ed1.<\/span><\/p>\n G\u1ea7n 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1ee7ng h\u1ed9 c\u00e1c c\u00f4ng ty kinh doanh c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, 43% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1ec1 c\u00e1c nh\u00e3n h\u00e0ng v\u00e0 doanh nghi\u1ec7p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Theo b\u00e0 Linh, nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau c\u1ea7u c\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u00f3 s\u00e1ng ki\u1ebfn v\u00e0 h\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c nh\u1eb1m c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n Kh\u1ea3o s\u00e1t c\u1ee7a NielsenIQ cho bi\u1ebft: 38% ng\u01b0\u1eddi ti\u00eau d\u00f9ng coi s\u00e1ng ki\u1ebfn v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng l\u00e0 r\u1ea5t quan tr\u1ecdng, 3% cho r\u1eb1ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng v\u00e0 t\u1ea1o n\u00ean \u00e1p l\u1ef1c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/span> B\u00e0 H\u00e0 nh\u1ea5n m\u1ea1nh: nhu c\u1ea7u ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang gia t\u0103ng, l\u00e0 m\u1ed9t trong ba \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong c\u00e1c doanh nghi\u1ec7p. S\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u00e1t th\u1ea3i l\u00e0 c\u1ea7n thi\u1ebft, t\u1ea1o ra c\u00e1c \u1ee9ng d\u1ee5ng si\u00eau th\u1ecb cho ph\u00e9p kh\u00e1ch h\u00e0ng theo d\u00f5i t\u00e1c \u0111\u1ed9ng c\u1ee7a gi\u1ecf h\u00e0ng l\u00ean m\u00f4i tr\u01b0\u1eddng, nhi\u1ec1u s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 s\u1eed d\u1ee5ng xe \u0111i\u1ec7n \u0111\u1ec3 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a.<\/span><\/p>\n Doanh nghi\u1ec7p ph\u1ea3i c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng, lu\u00f4n t\u00ecm c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n Trong khu\u00f4n kh\u1ed5 Di\u1ec5n \u0111\u00e0n c\u00f3 cu\u1ed9c T\u1ecda \u0111\u00e0m gi\u1eefa c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, c\u00e1c c\u00f4ng ty gi\u1ea3i ph\u00e1p v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1ea1o c\u01a1 h\u1ed9i giao l\u01b0u, trao \u0111\u1ed5i kinh nghi\u1ec7m v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb, c\u00f4ng ty gi\u1ea3i ph\u00e1p v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho ho\u1ea1t \u0111\u1ed9ng giao th\u01b0\u01a1ng.<\/span><\/p>\n
\nTheo b\u00e0 \u0110\u1eb7ng Th\u00fay H\u00e0, G\u0110 nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng c\u1ee7a NielsenIQ VN, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang n\u1ed7 l\u1ef1c \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ed9t l\u1ed1i s\u1ed1ng b\u1ec1n v\u1eefng h\u01a1n. Gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i nh\u1ef1a l\u00e0 h\u00ecnh th\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn nh\u1ea5t. Kh\u1ea3o s\u00e1t cho th\u1ea5y 49% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng t\u00fai t\u00e1i ch\u1ebf, 47% ch\u1ec9 mua s\u1ea3n ph\u1ea9m c\u1ea7n thi\u1ebft, tr\u00e1nh l\u00e3ng ph\u00ed.<\/span><\/p>\n