This research shows detailed info about Vietnamese’s shopping behaviors for Tet holiday
That detailed information about the shopping behavior of the Vietnam Tet. Research shows that:
– The concept of the Vietnamese Tet present
– Awareness of the brand Tet
– Tet activities include: Shopping behavior, shopping place, more time on shopping
– Tet Gifts preferred
– Water favorite Tet
– Regular shopping channel for Tet
Results of the study was conducted on 600 samples (ages 14 – 45) in three major cities of Vietnam (Hanoi, Ho Chi Minh, Da Nang).
Through the results of this research enterprise business strategy will be effective during Tet
