Viettrack May 2011 is conducted amongst general population (30 – 55) in 3 big cities of Vietnam (Ho Chi Minh, Ha Noi, Da Nang) with the sample size N=300 (equally for each city). This study aims at sketching out main information about behavior and life style of Vietnamse high–income middle-aged ladies through finding out:
– Objectives and interesting in their life
– Main income and job views
– Time management for daily activities
– Entertainment and health care activities
– Spending behavior in the pice storm period
– Other information (fashion style, communication channel to approach…)
